5 Benefits of an Evergreen Webinar Funnel (Step-by-Step Guide & Tools You’ll Need + Pros & Cons)

No one likes to pursue leads. They are time-consuming and expensive. But what if there was an easy way to increase your sales?

What if you could automate the process and enjoy passive sales?

Passive sales are the process by which you market your products to potential customers without the need for your constant involvement.

Sales funnels, specifically evergreen sales funnels, are simple automated processes that are used to generate leads over time.

⬇️ What Are Sales Funnels

Sales funnels are a crucial part of running an online business. New to the concept? No problem – let us catch you up. 

A sales funnel guides the process in which an online browser turns into a buying customer.

It leads the potential customer into making a buying purchase. Pretty relevant – right? 

What does this look like? 

Traditional Sales Funnels usually follow the same formula:

→ They’ll usually start with bringing awareness to the product, for example, a Facebook ad.

→ The Ad will then bring you over to a company landing page, where they’re going to bring interest to the product, showing you why the product is desirable.

Why did others purchase?

Why should you?

→ The customer will then likely experience a CTA, such as an email signup or prompt to buy a product.

♻️ What makes the Evergreen Webinar Funnel Different?

First…What even is an Evergreen Webinar Funnel? Like the name – they are designed to be long-lasting. They can be otherwise referred to as automated webinars. 

Unlike live webinars, evergreen webinars are pre-recorded and can be watched on-demand. 

The popular evergreen webinar is a webinar that is planned, promoted, and marketed in advance, so your audience knows about it even before it’s even released and it can be watched anytime anywhere.

Let’s dive into why the Evergreen Webinar Funnel is the right choice for you. 

🖐 The 5 Benefits of an Evergreen Webinar Funnel You Need to Consider 

1. It’s Cost Efficient. 

When creating an evergreen webinar, the event only needs to happen once in real-time. Unlike continuous live webinars, you are using up a one-time slot for marketing and promotion. 

Producing webinars can be costly for a business. Because there’s no need to continuously create new campaigns for promotions, the cost and promotional efforts are less than one-time webinars.

All of the resources for producing the webinar only happen once as well. Once it’s ready to release, you will make money as you sleep!

2. It Can Boost Your Site SEO (Search Engine Optimization.)

By including relevant keywords that will attract clients, you can use evergreen webinars to boost your site traffic. 

Boosting your SEO = higher traffic. Higher traffic means more customers! 

These forever-webinars will bring in constant traffic to your website. This leads us to higher conversion rates! (and more $$$!)

3. Higher Conversion Rates.

Having an evergreen webinar funnel ensures that your website has a constant flow of traffic, therefore an increase in conversion rates. 

When a potential customer comes to your website, they know that there will be new content coming out in the future, so they’re more likely to convert. 

In fact, the entire Evergreen Webinar marketing funnel is entirely conversion-based.

4. Reach a Larger Audience.

Live webinars are a one-time deal and often can only accommodate a set number of attendees. This means you are losing revenue because not everyone who wants to attend will be able to. 

An automated, evergreen webinar solves this problem. Reasons such as unavailability, hearing about the webinar “too late”, and being in a different time zone, become non-existent. 

With the Automated Webinar, your audience grows to anyone with access to the internet.

The world becomes your oyster! 🦪

Market to different niche groups over different periods of time. Launch different campaigns for the same, pre-recorded event. Bigger audience, more customers, more revenue, bigger pockets!

5. Build Trust With Your Audience.

Anyone who attends your webinar is experiencing viable, real content. Show your audience that you are an expert in your field.

Once they spend however many minutes or hours listening to you, they will have a newfound trust in you and your business. 

Rather than just experiencing an advertisement or a product, they are experiencing you, your business, and what you have to offer. 

👍👎 The Pros and the Cons of an Evergreen Webinar Funnels

No matter how good the product – everything will have its pros and cons.

It goes without saying that weighing the benefits against the detractors is an effective way to measure whether an approach is right for you.

When it comes to the Evergreen Webinar Funnel, look no further. Below we have listed the pros and cons. 

PRO: Reuse and Recycle!

One of the best things about the Evergreen Webinar Funnel is that it can be used time and time again.

Where live webinars have to be planned and executed (physically) over and over. 

No matter how much you LOVE hosting webinars, this can lead to fatigue. 

In the case of Evergreen Webinars, the planning and filming happen just once. After that, your company can allocate time and money towards growing your business rather than hosting live webinars.

PRO: Your Webinar Can Be Viewed at Any Time. 

Automated webinars are a one-and-done deal. Once they’ve been uploaded, they can be viewed at any desired time, making them more flexible than live webinars. 

Live webinars will inevitably exclude many people unavailable for a given time, no matter how badly they want to attend your event. 

Another big problem; time zones. If working from home taught us anything, it’s that adjusting to multiple time zones can be a pain in the behind. 

Automated webinars can be watched from anywhere at any time; meaning you are gaining customers you would have missed out on initially with the live webinar.

PRO: Another Source of Revenue.

Just like companies charge viewers to watch live webinars, you can do the same with your automated webinars as well! Use positive testimonials to convince buyers into purchasing your webinar. Boom, more income!

Because the webinar is automated, more viewers will pay for it knowing they can watch it anywhere, anytime!

CON: No Urgency. 

Because the webinar is automated, anyone can watch it at any time. This takes away the sense of exclusivity and urgency that customers feel when presented with an offer for a live offer. 

Customers will be more likely to rush into signing up for a webinar with limited attendance and limited availability, rather than one they know is open to anyone at any time. 

CON: Less Interaction. 

One of the biggest cons about creating automated webinars over live webinars is that the sense of personalization and interaction can get a little lost. 

Live webinars open up the opportunity for companies to build personal connections with viewers. Viewers also have the opportunity to ask questions, making the entire event more engaging and fun. 

Automated webinars lack this aspect. They tend to feel more like youtube videos and less conversational unless you have a means of interaction set up for your viewers eg. a Facebook group or email where questions can be answered.

🧰 Tools You Need for a Successful Evergreen Webinar. 

A Project Management Tool

Automated webinars are a one-and-done deal. This means when they get done, they need to be right. 

When working on this type of project, management tools will help your company plan, organize, and manage all the resources you are using to design and launch your Evergreen Webinar Funnel.

Some project and team management tools you can look at are Asana & ClickUp

Sales Funnel Builder

Well… you’ll have to build your sales funnel somehow! 

Sales funnel builders will help you generate the pages you need to lock and secure your conversions.

You can use applications such as Cartflows & Leadpages to create attractive web pages and copy!

Payment Processor 

With all that cash flow, a payment processing tool is definitely something you want on your Evergreen Webinar Funnel shopping list! 

Payment Processors will process credit and debit interactions, online payment tools are a must.

We recommend using reliable software such as Shopify and Stripe. 

Website

To state the obvious, you’re going to require a website in order to run your sales funnel.

Paying a developer to design a website for you from scratch can be a pain in the behind and in your wallet.

Some easy website builders you can look to are WordPress & Squarespace. 

Domain Host 

Like a website, a domain name is a must-have for running an online business.

You should use websites such as GoDaddy and Bluehost to connect your domain name with web services such as your email or website. 

Video Host 

Once you have the back-end figured out, you’re going to need a place where you can offer your automated webinar.

You can upload and store your Evergreen Webinar Funnel via sites such as Youtube or Vimeo. 

Email Management Tool 

With all that traction you’re receiving from your campaigns, you’re going to have endless emails to filter and sort. 

Use Mailchimp and Active Campaign to sort your mailing list and filter the new addresses you receive daily. 

Timer 

Running a business keeps your schedule busy busy busy. Deadline Funnels can help you increase conversions and run automated campaigns, saving you time and making you $$$. 

Automation Tool 

Automation tools such as Zapier will help you automate tasks between different apps, all without code.

Connecting your apps helps take the stress off your busy schedule so you can focus more on important tasks! 

🎬 Making an Evergreen Webinar Funnel. A step by step, simplified checklist. 

✅ Know Your Purpose. 

It may sound simple, but this can be one of the most important yet challenging tasks of forming a webinar. Before you get started on planning, launching, and testing, you need to know what the goals of your webinar are.

Think about your target audience and marketing goal. 

You should also define what your company goal is. What do you want conversion rates to look like? This is important to define because it gives your team a set goal that you are aiming for.

It measures the success of your project.

✅ Create and Plan Your Webinar Content.

Once the goals are listed, it’s time to form your action plan. This will be your key to successfully carrying out the process to optimize the product.  

The success of the webinar is determined by how much attention it gets from its audience. The best way to get attention is by creating an engaging presentation and an actionable takeaway at the end.

✅ Record Your Webinar Content.

Time to record! For maximum efficiency, you should do this only when you have a detailed plan. 

At the same time, it’s important to have fun with your content!  

✅ Set Everything Up, From Website to Landing Pages.

For this step, you really want to take advantage of the tools available to you. Setting everything up is the face of your product, you want to attract customers to the webinar. 

Your software doesn’t have to be fancy or expensive, simple software such as Zoom can be used to record your webinar. 

In this step, you should promote it through various channels like social media, email marketing, and influencer marketing.

✅ Test!

Time for the fun part, get your hard work out into the world!

✅ Maintain and Track Analytics Once You Launch.

This is another step that will require tools. It’s important because it tracks the success of your launch. What do customers like? What can you do better? 

Want more guidance on your webinar? 

We got you.

Use our tried and tested Evergreen Webinar Product Plan, available in our DBM Bootcamp shop!